:LWR: Sponsorship

I am looking for businesses to join me on my journey. As you can imagine, to make it as a racing driver is extremely hard work and any help, no matter how small, would be extremely helpful. Most businesses dismiss sponsorship immediately, or are already committed elsewhere, which makes it even harder. I am also donating 5% of all sponsorship to a charity very close to my heart, ‘The National Autistic Society’.


So...how did I get here? After eight years in karting and acquiring over 300 podiums, I was spotted by a well established single-seater race team in 2017. I spent a very productive 18 months practising on their simulator. I consistently broke every lap record on all the UK circuits, until I left earlier this year. The data from my times is still being used to help the current drivers in the British F4 Championship. 


I’ve had several test days with Carlin and Richardson Racing this year, and these were very successful. I’ve produced times and speeds equivalent to the current F4 championship drivers, who are well ahead of me in terms of track time and test days. 


F4 races are run on the popular British Touring Car Championship (BTCC) package, with live television coverage in the UK and online streaming. Programs are available on demand for 28 days after each broadcast, and the total UK TV audience is a staggering 17.2 million. Apparently, ITV charge £18,000 per second for advertisement during the breaks when this is televised.


Some 385,000 fans pack out circuits across the country, while the official British F4 podcast received 118,000 downloads in 2016 alone. The official Facebook page has 17,300  likes, and Twitter 9,500 followers.


Each weekend features two 45-minute test sessions, one 20-minute qualifying period, and three 20-minute races; a total of 170 minutes of track time.


What's in it for you? Potential sponsors could have:

  • Your company/business logo on the car, my suit and/or my helmet. F4 events are streamed live on ITV with highlights available to watch online or via the ITV hub. Official viewing figures for the live BTCC coverage showed a total UK TV audience of 17.2 million for 2016. That's a lot of viewers!

  • Mentions/inclusion/advertising on all of my social media links (FaceBook/Twitter/Instagram) and my website - currently my followers are 6500 in total, and rising fast!

  • Tickets to F4 events - please see here for this year's calendar as an example. 

  • Hospitality for F4 events - this could include hotel accommodation close to the circuit, transport to/from the circuit if required, food, drink, networking opportunities. 


My worldwide audience is rapidly growing daily on Instagram, Twitter and Facebook along with the hits my website receives. My followers on these platforms are as follows:


  • Instagram -  2070

  • Facebook - 2490

  • Twitter - 460

  • Website hits - 3650


If you’re interested in working with me for the 2020 season as a sponsor, or altenatively, if I can be an ambassador for your products, please call 07810 641521 or send me an email to  lukewhiteheadracing@gmail.com

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